‘A Guide to Profitability
Building a sustainable UK suckler beef industry is the primary focus of this impressive textbook. Compiled from a lifetime of practical experience and astute observations by renowned beef expert Richard Fuller, ‘Suckler Beef: A Guide to Profitability’ contains practical advice aimed at suckler beef herds based on in-field experience and research.
Available through Context Publications the book can be ordered online via – www.contextbookshop.com
Covering everything from the principles of production to genetic evaluation, to the importance of selecting animals that utilise feed more efficiently and beef eating quality, the book is a vital asset to every beef farmer, vet, or student’s bookshelf.
The focus of the book is simple: What is the most profitable model for beef production in the UK and how do you build it? Offering knowledge, best practice information and management guidelines, ‘Suckler Beef: A Guide to Profitability’ supplies everything the new entrant or experienced farmer needs to know to streamline their system to ensure a profitable future in an uncertain industry.
The book also looks at how the UK beef industry can become a more competitive player in international markets. Specifically, it explores the role of composite breeds in rectifying the damaging effects of relying on dairy-bred dams and large-framed, heavy continental breeds to produce suckler cows. With scientific research and performance recording driving its development, and beef eating quality high on the agenda, does the concept of a composite breed hold the key to sustainability and profitability in the UK suckler beef sector?
‘’This is a most impressive publication by an author who has the knowledge and experience to stimulate the reader – be they a farmer, consultant, student or lecturer. I would have been more than pleased to have a copy when lecturing on the subject years ago!
The layout and presentation is modern, most attractive and enhanced by excellent images, graphs and tables. The use of colour for each Section is most helpful to the reader, as are the highlighted, bracketed key statements.
The content is comprehensive, in a logical order and demonstrates that with excellent management and control, a suckler beef enterprise can in fact be profitable.
The Author explains clearly the importance of using new technologies to produce animals which meet market requirements, as well as the essential need for a moderately sized cow which can be achieved by establishing a composite breed.
The chapter on Net Feed Efficiency will be a new topic to many readers, but demonstrates the effect that by reducing feed intake for the same weight gain, this reduces gaseous emissions – a key topic for all ruminant livestock producers.
The two concluding chapters which explain the development of the Stabiliser effectively demonstrate that with science, current technology, effective recording and management decision taking, maximum profits can be achieved.
I congratulate the publishers on a stimulating, well presented book and especially Richard Fuller – Master Breeder, Great Author and Excellent Photographer’’.
Prof J Malcolm Stansfield MBE